KBWC Underwriting Guidelines
As a public radio station, the Federal Communication Commission (FCC) regulates, by law, underwriting guidelines. Public radio has a mandate to provide programming that is educational and artistic in nature independent of commercial obligations or influence.
The following guidelines apply to all underwriting spots aired on KBWC 91.1 FM. Underwriting announcements will be recorded by KBWC’s production staff. Announcements may include information which identifies the underwriter(s). These announcements may include:
All of the above regulations apply to public radio and is similar to advertising on commercial stations, yet differs in a few areas.
All contributions to underwrite programs broadcast by KBWC-FM are tax deductible to the extent provided by law. Underwriting grants to KBWC-FM qualify for federal tax deductions. All grants should be made payable to Wiley College in care of KBWC-FM. To find out more about underwriting, please call KBWC 91.1 FM at 903-927-3307.
Financial Aid: 95 percent of students receive financial assistance